Design for me is beyond the technicalities governing it but is a way of expression using which brands aim to efficiently communicate with the masses. Be it a design or a logo, this communication needs to be directed properly, to get the best impact. And this is exactly what I do - I don’t just make designs, I solve problems and create long-lasting connections with the audience.

It’s as simple as this. If your passion becomes your profession, you become like John Wick, i.e. a man of focus, commitment, and sheer will. This world is a design and the one they call ‘God’ is the designer of this world as we see it. Such spiritual perceptions allow me to immerse myself in the art of making a design, like a meditation, and design content that is more than just appealing but something that connects with people beyond superficial engagements. The idea is to create simple, yet lucid designs that will make people stare and engage with your social media page for hours.